Physical Location Audience Measurement and Analytics Portfolio


20 Assets, 35 Claim Charts

These patents relate to the measurement of audience exposure to marketing media, such as out of home (OOH) advertisements, or any other physical location, by monitoring the location and travel paths of consumers suing GPS and other techniques. (The seller is also making available all technology and IP assets of Avenace Incorporated, which built a comprehensive client and server solution implementing the patents on offer).