Personalized Advertising & Monetization of Digital Content Patent Portfolio


18 Issued US Patents Across 8 Families 

Tangible IP is pleased to represent the divestiture of a Personalized Advertising and Monetization of Digital Content patent portfolio owed by the 1997 Gregory Benson Trust.  Many of the largest digital properties employ personalization at the core of their business model. This portfolio includes a broad spectrum of key technologies including real-time personalization of advertising/content, parsing and structuring complex data, anti-counterfeit measures for physical objects (e.g., logistics, ecommerce), remote control of devices to optimize, energy use (IOT), digital marketplaces that match merchants with users, high-reliability surveillance of mobile vehicles (auto, ships, aircraft) and decision support for remote objects vehicles (auto, ships, aircraft).